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Positioning
Brand Identity
Packaging
The Birdle Farms Brand*
Regenerative agriculture direct to consumers
The Birdle family believes in the wisdom of nature’s design, utilizing regenerative farming to nourish both people and the planet. On Birdle Farm, animals are active participants in building healthy soil, increasing biodiversity, improving water-cycles & sequestering carbon.
They sell organic vegetables and berries as well as grass fed meat products, and when the opportunity came to expand beyond their PA community, they knew it was time to update their brand and messaging.
Brand Identity
Created a flexible identity system that works across many types of products. The system includes messaging, brand mark, color palette, typography, imagery, and textures.
Photography: Farm & The Birdle Family
Imagery highlights members of the Birdle family as they care for their farm and animals. Natural hues of greens and browns with a touch of sun dominate the pallete and reinforce the organic foundation of the produce. Eye level, simple, warm imagery is the cornerstone of the brand image.
Packaging
Fully compostable packaging materials including bamboo meat trays and plastic free berry boxes. System created with alternate size offerings and future product expansion in mind.
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Phase 2: Custom die cuts on produce boxes.
* This project is part of my "1 Week Design Challenge" series where I spend 5 days executing a project that makes me happy.
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