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Website analysis and strategy
Website design updates
Campaign creation
Marketing team process development
Technology solutions
Creative team management
Print and digital marketing materials
Digital marketing oversight
AI tool adoption
Ceros interactive software
Global Atlantic Financial Group
The "Allocation Conversation" campaign was designed to give financial professionals a way to start re-allocation conversations with their clients, at various levels of awareness, and help them find the right Global Atlantic products. Now they can add "certainty" to their client's portfolio - upgrading from the traditional 60/40 mix to 40/30/30.
Visit the updated landing page to see interactive content designed to help lead prospective FPs to products that make sense for their individual customers.
Allocation Conversation campaign for financial professionals
Check out the results from a 2023 survey designed to help investors see the value of offering their clients a portfolio mix with annuities. Learned and used Ceros software to break from the stacked block restrictions of the main GA site and offer more compelling content.
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